We Deliver Advanced Media Insights
Today's fast-moving media landscape demands that competitive intelligence become more relevant and timely to enable dynamic strategy and action. Collecting and integrating consumer data is only half the battle—CMOs, brand marketers and agencies need to be armed with actionable information that enables them to make informed decisions about their cross-media advertising investments. For them, success requires a new set of improved information and tools to fully understand the big picture of their media effectiveness—across multiple media platforms—and down to the granular level of consumer purchase behavior and its impact on sales and brand loyalty.
What we do
SymphonyAM measures the effectiveness of a company’s different types of media and advertising spend.
Through a powerful combination of behavioral and survey insights, we enable clients to better understand the multitude of media options they have and the contribution each of those options can make towards helping them meet their market and financial objectives for their brands. Our innovative technology platform combines behavioral and survey-based data collection, making it easier, quicker, and more cost effective to conduct accurate online research--and opens up a world of new research and measurement possibilities.
SymphonyAM is headquartered in San Francisco and Palo Alto, California with offices in Princeton, New Jersey and New York. Our clients include leading global brand advertisers and their media and creative agencies including Nissan, GlaxoSmithKline, Hyatt, Unilever, Chrysler, Sanofi-Aventis, Wyeth, Avenue A|Razorfish and Yahoo!
We’re part of Symphony Technology Group (STG), the global leader in marketing intelligence and consumer insights whose portfolio of companies include Symphony IRI, Teleca, EYC and others. More about STG can be found at: www.symphonytg.com.