SymphonyAM provides leading advertisers and their agencies with actionable insights to develop superior media plans, improved advertising campaigns and creative execution. Publishers rely on our proprietary survey platform to provide qualitative and quantitative views on advertising effectiveness and audience impact. We work in close collaboration with our clients to continually innovate solutions and services in advertising strategy, advertising performance, and consumer and shopper insights.
Industry Expertise
Client projects are led by SymphonyAM practice leaders with decades of client and agency experience in marketing or marketing research.
Our expertise is focused on the following industries:
- Automotive
- Pharmaceutical
- Health and Beauty Care
- Consumer Packaged Goods
- Financial Services
- Media/Entertainment
- Telecom
Real Business Results
Our solutions provide long-term value, and with the power of our data collection and analysis, can help accelerate insights and decision processes for clients.
Results from recent case studies:
- Reallocated advertising spend among TV, print and online for a national branding campaign, resulting in $17 million in incremental projected sales
- Reduced advertising expenditure by $70 million year over year, while achieving the same sales and branding results
- Optimized advertising spend on a new product within weeks of launch, resulting in $9 million in savings without losing a single sale
- Measured the continuous impact of consumer advertising campaigns on pharmaceutical prescription volumes