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Case Studies
Find out how Factor TG helps leading businesses improve their bottom line through online marketing research.
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Case Study: Advertising Effectiveness
This leading electronics store learned that a recent ad campaign resulted in measurable lift in brand awareness and purchase intent among users who saw the advertisements but did not click.
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Case Study: Attitudinal Segmentation
Find out how this leading wireless carrier dramatically increased response rates to cross-sell offers to its 2.2 million customer base by identifying and marketing to attitudinal segments.
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Case Study: Audience Profiling
The world's largest web property turned to Factor TG to build detailed profiles of their audience to support advertising sales efforts across their network.
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Case Study: Site Satisfaction Measurement
Learn how this developer of health care portals uses Factor TG to continually measure and evaluate the user experience on their clients' network sites.
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Case Study: Buy Flow Optimization
This online florist enjoys the best customer conversion rates in the industry; find out how Factor TG helps them keep conversion high.
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Case Study: Home Page Abandonment
Millions of customers came to the front page of this leading worldwide shoe retailer every day, but only a small percentage entered the site. Learn how Factor TG analyzed this behavior and helped the site make changes that dramatically increased homepage clickthrough.
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Case Study: Large-scale Surveys
Find out why this leading Big 5 consultancy turned to Factor TG to migrate a complex, paper-based national study on to the Internet.
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