A developer of health industry portals uses Factor TG to continually measure the user experience on their client sites.
Ensure that sites meet customer needs over time
A developer of Internet healthcare information portals for major healthcare providers wanted to ensure that their sites continually met the needs and expectations of their clients' customers. In addition, they wanted to benchmark the data to evaluate rating trends over time, and to compare satisfaction rates between different client sites.
Ongoing user experience study with benchmarking
The client used its own marketing team to develop a standard survey to be used across all network sites. Factor TG added custom coding that enables the client to compare and evaluate the results between sites using Factor TG's online reporting and analysis tools. The survey was installed on all network sites in a matter of hours, and preliminary results were available within just a few days.
Sites that always meet the needs and expecations of visitors
This client is ahead of its time. Using this relatively simple product, they are able to continually measure the delta between the needs and expectations of their clients customers over time, and make changes that ensure that those needs are met. In addition, they are able to summarize and group requests for new products, and assign appropriate resources accordingly.
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