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Leading Brands provides a system of continuous marketing measurement that captures the effects of specific marketing tactics as they happen. Brand effects are measured with instruments designed specifically for the task, analyzed with sales data (including survey sales data), and reported when and how you need them (for planning, execution, optimization, and modeling.)
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Leading Brands by Factor TG |
XMOS Solutions |
Modeling Solutions |
| Cross media measurement |
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| Campaign brand effectiveness |
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| Campaign segment effectiveness |
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| Media Mix Optimization |
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| Campaign Optimization |
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| In-Flight Optimization |
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| Makes consumer segments measurable and actionable |
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| Scales with campaign investment |
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| Integrates with planning, modeling, & optimization solutions |
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Implemented at the campaign level, Leading Brands delivers near-time results to optimize marketing tactics from campaigns to the program mix. As a consumer-aligned solution, Leading Brands gives the brand new flexibility into measuring performance against narrow targets including attitudinal, usage and behavioral segments. Leading Brands' consumer segmentation measurements can inform the optimization of messages, offers, and activities to motivate the most profitable consumers.
With detail at every level, Leading Brands provides visibility into performance at all levels of the marketing organization. At the senior level, high level measures show brand and program-level ROI results. View customized marketing and media mix allocations, brand tracking, and gains against consumer segments. At the tactical level, view campaign performance in near time, optimizing mid campaign or from cycle-to-cycle. View campaign ROI and consumer segment, creative, and media performance detail.
All in weeks instead of months.
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