Measure the branding value of online marketing - from advertising to web sites and microsites. Factor TG's powerful, flexible technology produces accurate, quantifiable results and leverages a wealth of experience in online branding studies.
Site Factor analyzes and optimize every step of the online purchase funnel, from landing page or home page to product pages, and at each step of the purchase process to improve customer conversion rates.
Conversion Factor works by optimizing your demographic data stream and combining it with the attitudes, intentions, and beliefs of the prospects. The resulting Factor Profiles predict with greater accuracy the likelihood that a prospect will convert to a buyer.
Search Factor provides the measures of success for your search campaign as a stand-alone metric or in conjunction with any other online marketing effort (natural search results, advertising, micro-sites, games, brand sites).
The Factor TG survey engine is capable of handling everything from simple one-page surveys to sophisticated, multi-page surveys with complex functionality. In addition, Factor TG researchers provide deep expertise in virtually every area of online research.
