Working independently or together, Factor TG's sophisticated brand effectiveness measurement tools provide valuable insight into how different elements of the online marketing element impact brand awareness, favorability, and intent to purchase, of the target audience.
Measure the value of online advertising as a powerful branding tool. Factor TG's proven, technologically superior research methodology quantifies the value of the ad on the 99% of consumers who don't click.
Measure the branding impact of web sites and microsites between users who have been exposed to the site against users who have not.
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"In our vendor comparison, only Factor TG could offer the flexibility and control we required. "
-- Customer Insight Group, Leading Interactive Agency
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