The Ad Factor Advantage

« Return to Overview

Ad Factor offers a more powerful, precise approach to the task of measuring online advertising effectiveness. Our robust, flexible platform is designed to give agencies, publishers, and advertisers superior control over the entire study in order to deliver more meaningful results.

• Better data - through superior survey design, multiple test cells, and 'clean' control groups
• Extraordinary results - defined by client need, not template-driven
• Less painful implementation - up to 5 times easier than the competition

Advantage	Description
Superior flexibility and control yields deeper insights	Ad Factor enables you to measure and compare any number of test cells associated with a campaign to gain valuable insight into the branding impact of the campaign as a whole. Text cells commonly include exposed/not exposed to the ad, but can also include click/no click, micro-site exposure, site exposure, pre/post purchase, and view-through (saw the ad, didn't click, but visited the site within a specified time span).
More sophisticated survey design keeps data cleaner	Factor TG leverages its extensive expertise in survey design to ensure that the survey instrument offers respondents a streamlined, relevant line of questioning to limit 'garbage' responses. We use sophisticated branching, piping, and validation techniques to keep respondent data as clean as possible.
Definable, behavior-based deployment	End user sampling can be based on virtually any user behavior, including sections/pages viewed, number of times viewed, etc. In addition, by using customer targeting offered by a third-party ad server, we can create and sample any number of test cells.
Statistically superior test & control groups	Using customer targeting through our partner Atlas DMT, Factor TG is able to create control groups that do not decay over time, offering statistically superior data over alternative recruitment methods.
Powerful customization capabilities	Although Ad Factor provides standard questions that are carefully designed to measure the key elements of campaign effectiveness, Factor TG enables virtually unlimited customization of the survey questionnaire to ensure that every question is answered.
Campaign-wide optimization	Using Factor TG, you can evaluate and optimize every aspect of a campaign, from the ad creative to the landing page to the web site itself to ensure that every interaction a consumer has with the campaign is meeting its objectives.
Deeper audience insight through data aggregation	Factor TG's proprietary technology enables you to tie existing customer behavioral information, such as cookie or registration data, with the attitudinal data you gather in the Ad Factor survey for deeper insights about your audience.
Ease of implementation	Ad Factor can reduce implementation time by up to 75% compared to the competition.
Flexible incentives	Sometimes a chance to win $100 isn't enough to motivate your target audience. We let you determine what the optimal offer is - and provide end-to-end sweepstakes fulfillment.
Leaders in innovation	We pride ourselves on providing solutions to virtually any requirement our partners have in order to deliver the best results to their clients. In addition, we offer superior customer service to ensure that each implementation is successful from start to finish.

Read More Features & Benefits Methodology The Ad Factor Advantage		Next Steps Implementation & Deliverables Schedule a Personalized Demo
« Return to Overview