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Ad Factor can reduce implementation time by as much as 50% compared to competitive products. A single line of code is added to the creative before the campaign is launched. Additional optional functionality, such as view-through or other site-side tracking requires an additional piece of code to be placed on targeted pages.
Ad Factor provides the following services to help you measure the performance of your online advertising and marketing campaigns:
- Assistance from expert market researchers to develop a customized survey to meet your precise research needs
- Project management services to coordinate deployment
- Intuitive, powerful, and real-time reporting tools so you can quickly drill through your results, highlighting meaningful/statistical differences
- A PowerPoint presentation summarizing the findings of your advertising campaign
Ad Factor can be usually be implemented in as little as 24 hours. Studies with a great degree of complexity can usually be implemented in 48-72 hours.
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| News and Views
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"Installing a Factor TG survey is so easy that our largest publisher client thought they had made a mistake. They hadn't... it is just that easy. And that saves us a lot of headaches and time."
-- Account Strategist, Interactive Agency
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