Factor TG works with online lead generation companies to measurably increase lead quality and conversion rates. With Conversion Factor, lead generation companies can create competitive protection, offer pricing based on likelihood to convert, and increase prospect form complete rates.

Conversion Factor works by optimizing your demographic data stream and combining it with the attitudes, intentions, and beliefs of the prospects. The resulting Factor Profiles predict with greater accuracy the likelihood that a prospect will convert to a buyer.

Conversion Factor is a technology solution that includes the expertise to deliver superior lead quality. We offer a seamless system of:

• ASP-based technology for interactive data collection, xml interfaces for inbound and outbound data, segmentation modeling, scoring and reporting (including cross-channel score delivery).
• Expertise in marketing, research, data collection design and optimization, sophisticated segmentation analyses, data modeling, and scoring. Factor TG's resources include Ph.D. statisticians and market researchers as well as marketing experts who have leveraged the power of research technologies for online, real time solutions.
• Ongoing lead quality maintenance, ensuring that prospect quality does not decay.

Conversion Factor Product Sheet