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Understanding the dynamics of your search campaigns and how they affect your other brand media is critical to establishing this online component in your marketing mix.
Search Factor provides the measures of success for your search campaign as a stand-alone metric or in conjunction with any other online marketing effort (natural search results, advertising, micro-sites, games, brand sites.) Using Search Factor, marketers can understand:
- "Search effects" on a branding campaign
- Which demographic segments are clustering around specific keywords
- Where desirable brand segments are searching and which keywords they respond to
By interacting directly with actual consumers in a natural searching environment via targeted, real-time surveys, Search Factor allows you to understand the demographic and attitudinal profiles of people who search for your keywords and people who click on your keywords, enabling you to optimize your search dollars based on the results.
- Allows valid measurement of natural versus paid results
- Easily coordinates with other elements of online campaigns
Factor TG can also produce valid brand measurement of virtually any online marketing program in order to assess the effectiveness and impact of each component, including advertising, email, micro-sites, games, and web sites.
 Search Factor Product Sheet
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"In our vendor comparison, only Factor TG could offer the flexibility and control we required. "
-- Customer Insight Group, Leading Interactive Agency
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