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Audience Profiler provides a systematic approach to gathering demographic and psychographic data from a statistically valid sample of your online audience. At pre-determined intervals, a survey will intercept users at random points on the site, and record responses to an unlimited number of customizable questions. Sweepstakes and coupons can be easily added as an incentive to increase participation rates.
Audience Profiler includes a powerful reporting module showing real time reports, cross tabs, and raw response data. Audience Profiler also integrates with other Factor TG modules.
Audience Profiler can be installed in any site in just a few minutes. Factor TG creates a custom, hosted, managed database for you, into which all data is stored. Administration and reports are available through a standard Web browser.
- Gather, save and present data
- Available ASP or hosted in your data center
- Implementation in days or hours
- Results available in real time
- Do it yourself model or use our staff
- Easy to use - no programming required
- Quickly gather feedback data in our centralized eRelate Profiling Database
- Make adjustments on the fly, as needed
- Tailor the look and feel to match your brand or online presence
- View your data online, real time
- View simple summary reports, in depth filters and cross tabs, or export your data
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| News and Views
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"Building a comprehensive and accurate profile of your audience can be the biggest factor in increasing advertising sales for online publishers."
-- Forrester Research
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