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Your home page is the most critical marketing tool of your online effort. But is it doing its job? HomePage Abandonment will help you understand why users come, what they expect, and - for those that don't enter - why they leave.
HomePage Abandonment allows you to ask critical questions to departing visitors who visit your home page, but do not continue into the web site. Users who leave the site are presented with a invitation to tell you why you didn't meet their expectations, based on a sampling rate you specify. The invitation can include an incentive, such as a sweepstakes or a coupon. Users who agree to participate are presented with a brief survey designed to identify critical failure points on the page.
HomePage Abandonment will enable you to optimize your home page for improved entry rates. Like all Factor TG solutions, live reports that provide topline summary data are available 24/7 through an easy-to-use web-based interface. Gather results, create a report, and make immediate changes to improve your site in just a few days.
HomePage Abandonment can be installed in any site in just a few minutes. Factor TG creates a custom, hosted, managed database for you, into which all data is stored. Administration and reports are available through a standard Web browser.
- Gather, save and present data
- Available ASP or hosted in your data center
- Implementation in days or hours
- Results available in real time
- Do it yourself model or use our staff
- Easy to use - no programming required
- Quickly gather feedback data in our centralized eRelate Profiling Database
- Make adjustments on the fly, as needed
- Tailor the look and feel to match your brand or online presence
- View your data online, real time
- Integration with other CRM applications
- View simple summary reports, or in depth filters and cross tabs, or export your data
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"To truly maximize online marketing dollars, campaign optimization should continue through the entire purchase funnel, from awareness to purchase."
-- Mediapost
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