If profit is the goal, Return on Investment (ROI) is the measure. Applied to everything from manufacturing to distribution, ROI is the senior management measure of performance. With "good" ROI comes top line growth and organizational clout for budgeting, resources, and credibility.

Leading Brands from Factor TG is the next generation of marketing measurement; providing a scalable, continuous system of marketing activity measurement, analysis, and ROI reporting. Implemented at the campaign level, Leading Brands delivers near-time results to optimize everything from campaigns to the marketing mix. Most importantly, Leading Brands puts marketing executives in front of the marketing accountability curve, driving top-line growth.

Linking Marketing Actions to Sales Results

• Consumer-Brand Alignment
• Continuous Measurement
• Actionable Detail
• Scalable Infrastructure
• Visibility into Results

Leading Brands is a consumer-aligned solution - Leveraging the reality that certain consumers are much more valuable to a brand than all consumers, the Leading Brands solution identifies a brand's most important consumer relationships, creating segments based on brand opportunity. Campaigns and other brand events are then measured according to their brand and sales effects on these segments. Leading Brands' consumer segmentations enable optimization of messages, offers, and activities to motivate the most profitable consumers. It also levels the field for accurate ROI comparisons.

Leading Brands is a continuous measurement solution - The time for insights is when you can still apply the findings to your brand's best advantage. That's why Leading Brands provides a system of continuous marketing measurement that captures the effects of specific marketing tactics as they happen via online consumer surveys. Brand effects are measured according to accepted research methods, analyzed with sales data, and reported when and how you need them (for planning, execution, optimization, and modeling.)

Leading Brands provides actionable detail - The ability to apply insights at the tactical level has been a weakness of many measurement methods. With Leading Brands, detailed insight is possible through the continuous measurement and consumer alignment processes. Each campaign produces insight that tells you how consumers were influenced, how each creative approach performed, and how each media vehicle delivered.

Leading Brands is a scalable infrastructure - Implementing comprehensive measurement programs can be a daunting undertaking. With Leading Brands, implementation begins with the first pilot campaign and builds naturally across campaigns and programs. Each campaign is measured discretely and can be rolled into program and brand level reporting. The ROI process leverages the level of sales data your organization can make available-from straightforward volume and average pricing through comprehensive sales data sets.

Leading Brands gives you visibility into results - With detail at every level, Leading Brands provides visibility into performance at all levels of the marketing organization. At the senior level, high level measures show brand and program-level ROI results. View customized marketing and media mix allocations, brand tracking, and gains against consumer segments. At the tactical level, view campaign performance in near time, optimizing mid campaign or from cycle-to-cycle. View campaign ROI and consumer segment, creative, and media performance detail.