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Solutions for Agencies
Prove the branding value of online advertising for your clients.
 
Measure and optimize the impact of online advertising at every step in the purchase funnel, from initial exposure to an ad, to the landing page, and finally to the purchase process. Identify obstacles in the purchase process, then systematically remove them to improve acquisition rates.

Ad Effectiveness Studies
Prove how online advertising affects the 99% of consumers who do not click on the ad. Measure impact in terms of key metrics like awareness, brand favorability, and purchase intent.

Web Site/Micro Site Branding Effectiveness
Measure the branding impact of other elements of the online marketing campaign by comparing users who have been exposed against those who have not.

Buy Flow Optimization
Most online consumers abandon a transaction because of obstacles in the purchase process. Ask departing shoppers what caused them to leave, then make changes that can dramatically increase conversion rates.

Learn more about using online research to optimize the online customer acquisition funnel.
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