Overview

Ad Factor is a powerful, flexible research product that measures the branding impact of online advertising. By interacting directly with actual consumers in a natural browsing environment via web-wide, real-time surveys delivered via banner ads, Ad Factor enables you to measure and compare the effect of your online campaign between consumers who saw the campaign and those who didn't.

Measures Attitudinal Impact		Answers Critical Questions
Brand awareness Message awareness and recall Perception of product or brand quality, relative to the competition Intent to visit web site or offline store Purchase intent Rating against known and unknown competitors		How effective is online advertising as a branding tool? Am I reaching my target audience? How is the campaign creative impacting different demographic groups? On which placements did the campaign make the biggest branding impact? How did exposure to the microsite, web site, or email campaign affect brand impact?

Superior Flexibility and Control
Ad Factor offers a more powerful, precise approach to the task of measuring online advertising effectiveness. Our robust, flexible platform is designed to give agencies, publishers, and advertisers superior control over the entire study in order to deliver more meaningful results.

Read More Features & Benefits Methodology The Ad Factor Advantage

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