Ad Factor offers a more powerful, precise approach to the task of measuring online advertising effectiveness. Our robust, flexible platform is designed to give agencies and businesses superior control over the study in order to deliver more meaningful results.
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| Standardized templates |
Factor TG provides standard questionnaire templates designed to answer the key questions about branding metrics such as aided and unaided awareness, brand favorability, and purchase intent, and to build a general profile of the web audience. |
Leverage extensive experience in measuring advertising effectiveness. |
| Customization capabilities |
Factor TG software can handle any degree of technical complexity including skip logic, piping and rotation to increase response rates and accuracy. Questions can be easily added, removed, or modified. |
Provide the client with precise, accurate answers. |
| Multiple exposure groups |
Unlimited exposure groups with independent frequency adjustment for quota management in order to compare different exposure types, user behaviors, or media (e.g., click/no-click, site/pre-post, microsites, email, etc.). |
Identify which exposure groups yield the highest impact, and those which are least affected |
| Site-side evaluation |
Simultaneous or independent pre-post branding study on the customer web site, interstitial, or microsite. Can be combined with creative branding study for deeper insight. |
Measure the branding impact of web sites and microsites. |
| View-through tracking |
Optionally, Factor TG can track cookies that were exposed to the ad - even if they did not click - and eventually visited the site within a 90 day period of time. |
Evaluate view-through impact of creative. |
| Rich media compatibility |
Measures virtually any media type, including Flash, Eyeblaster, EyeWonder, Shoshkele, Unicast, etc. |
Measure the impact of different ad formats. |
| Ad server compatibility |
Ad Factor can be used with any in-house or third-party ad server (e.g., Doubleclick, Atlas DMT, etc.). |
Zero compatibility issues. |
| Implementation |
Installation requires a single line of javascript code to be placed in the ad. Captures timestamp, frequency, placement, click/no-click, and more. |
Reduce implementation time by up to 50%. |
| Online reporting |
Intuitive, powerful online reporting tools enable real-time reporting of response data. Create bar charts, cross-tabulations, and view responses in spreadsheet format, test for statistical signficance, and more. |
Turn data into actionable information. |
| Multiple study aggregation |
Tie results from web-wide studies together with site-side surveys for deeper customer insight into the branding effect of the entire marketing effort. |
Measure effectiveness of entire online marketing effort. |
| Data aggregation |
Optionally, Factor TG can provide a key that will enable you to combine self-reported attidinal information with existing user data in your own CRM package or 3rd-party ad system. |
Use existing analytics tools to deepen insights. |
| Data export |
Export your data for further analysis during or after the campaign. Conversion to integer makes import into SPSS or SAS easy. |
Use existing analytics tools to deepen insights. |
| Incentives |
Different people are motivated by different rewards. With Ad Factor, you can choose an incentive that matches your target market - from cash or prizes to coupons. Factor TG will set up legally compliant sweepstakes and handle all fulfillment. |
Make the incentive meaningful to your target audience. |
