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Clutter Comparative
Discover how the balance between advertising and editorial affects user satisfaction on your site
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With the rebound in online advertising and the advent of “rich” media ad technologies, the balance between revenues and visitor/subscriber perception has never been more critical.
After fielding requests for “Ad Clutter Analysis” from research executives of several large online publishers, Factor TG decided to adapt its Ad Resonance & Visitor Perception Methodology into a comparative study for online publishers.
Factor TG’s researchers evaluated previous attempts to accurately measure clutter, identified the flaws in each attempt, and created a new methodology that leverages current Internet technologies to yield accurate, conclusive, and actionable results.
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The Factor TG Ad Resonance "Clutter" Comparative
Quantify advertising performance on your site with an in depth view of advertising resonance including:
optimal ad:editorial ratios
creative unit (ad) performance (by size, placement, technology, etc.)
effects of your (publisher’s) brand on ad performance
ad resonance and dissonance drivers action plan
Industry benchmarks ensure valid context for results
compare industry averages
category bests
competitive verticals
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