Increase the Value of Your Online Inventory and
Demonstrate Audience Engagement
- Validate advertising performance on your site
- Provide your clients with proven accountability of their advertising ROI
- Demonstrate audience engagement and brand loyalty
- Uncover which ad placements and audience segments deliver the greatest brand lift
- Measure brand and sales impact of cross-media advertising campaigns
Media sellers today are faced with more scrutiny from their advertising clients than ever before. Against tough competition for media dollars, they must prove audience engagement to validate the value of their inventory.
SymphonyAM’s advertising effectiveness solutions enable media publishers to sell more of their inventory, increase yield, and uncover opportunities beyond the banner. Our solutions have a solid track record at numerous leading online media publishers supporting advertisers across a wide set of industry sectors.
SymphonyAM provides the timely insights you need to compete and win in an increasingly complex media landscape:
- Advertising effectiveness to validate ROI, including audience awareness, ad recall, intent to purchase and quality perceptions
- Campaign performance to facilitate optimization, including landing page and micro-site effectiveness
- Audience profiling to understand which audience segments respond to your clients’ online advertising initiatives
- Demographic composition to ensure your clients’ that their media buy is reaching their target audience
By combining this level of reporting with your own site metrics, you can better validate your site's effectiveness and reach--and further demonstrate the true value of your online inventory.
Our solutions include a structured self-service step-by-step workflow for ad teams to quickly set up ad performance tracking projects, usually in less than a day. Pre-built best-practice reports provide rapid performance metrics, updated on daily and/or weekly basis.